As a creative you often play with ideas in your head, concepts that you would like to work out because you know that it can just look incredibly cool. The only thing missing is the right client, but when it comes your way, you know that something beautiful is going to happen. Today it was Daniel’s gym in Boxtel, a gym with character for which new photos had to be taken. After a good meeting and concept creation, it was clear that we are going to take great photos that will take the gym to the next level.
Preparations, preparations, preparations
If you want to get the most out of a photoshoot, you have to dive into your subject completely. What do you want a company to say and how are you going to photograph everything. What are the colors used in the corporate identity of a company and how can you complement them. Does it have an airy character or does a company have grunt and is it dynamic? And how are you going to capture this which images? With a staff member from the gym, we spent hours putting together exercises and worked out how to photograph them in the perfect way. After all, you want every photo in the series to have the same atmosphere, power and feel. Good input is essential to achieve top results with your client.
From concept to end result
After everything has been well prepared and worked out, it is time for the elaboration. The right employees from the gym were involved and the door was closed for a day. New corporate clothing was delivered on time and the styling and make-up artist knew exactly what was required. The sets are built and the shoot can begin. Capturing strength, passion and dynamics. Corporate photography with power that makes customers want to identify with you.
Cliënt: Daniel’s gym
Behind the scenes