Photographing for brands and designers is all about storytelling. One of the most important things is to find that fingerprint in the concept and design and translate that into imagery. Get to know the brand and the designer and learn about their inspiration.
My job is to translate that with the help of the make-up artist, model and venue into a visual world. Small details such as the background colours and make-up can jeopardize a final image. Every little detail needs to be spot on and contribute in telling that same story. This can be enhanced through the use of the right lights and editing, but the basis is the team.