Photoshoot with yogi Mandy Beun, in the yoga studio at YogaSoul

Beautiful, clear and warm images. Carefully exposed so that the style of the yogi comes across well. A perspective that makes for beautiful poses, powerful yet elegant. Feminine and strong with a touch of zen. That’s what I was thinking of when doing a photoshoot in the yoga studio of Mandy Beun, owner of YogaSoul.

The technical implementation

Because the time of day and the weather were not ideal (and I like to be consistent), I set up the lighting to approximate a daylight atmosphere. Using various accents to give it a round and three-dimensional character. A nice big light modifier from the left that simulates a window and some accent lights to accentuate the poses of the yogi. This way you get an image that has dimension and character. I also wanted to reach another level with the photos compared to what you see at most yoga studios. A style that is just a bit more dynamic than in the average Dutch yoga studio image.

The final phase, post-production

Working with professionals that are passionate remains a great opportunity. You want to capture people who are this enthusiastic about their profession as best and beautifully as possible. The light in the yoga studio was worked out down to the smallest detail, so the post-processing must be handled with the same care. I have chosen a color palette that compliments YogaSoul, so that the brand is displayed coherently and strong. The highlights on the clothing and skin have been brightened, to make the natural shapes stand out even more. Small blemishes on the skin and clothing have been retouched. In addition, imperfections of the shoot location have also been cleaned up in order to achieve a high end result.

For more information about Mandy’s yoga studio check out yogasoulbest.nl

Professional photoshoot at yoga studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography Professional photoshoot at yoga studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography Professional photoshoot at yoga studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography Professional photoshoot at yoga studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography Professional photoshoot at yoga studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography Professional photoshoot at the studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography Professional photoshoot at the studio with female yogi Mandy Beun by Mark Koolen luxury corporate sport photography

Behind the scenes

Behind the scenes of a professional photoshoot in the yogastudio with female yogi Mandy Beun


Hit the gym, Daniels Gym. Corporate Photography with power

As a creative you often play with ideas in your head, concepts that you would like to work out because you know that it can just look incredibly cool. The only thing missing is the right client, but when it comes your way, you know that something beautiful is going to happen. Today it was Daniel’s gym in Boxtel, a gym with character for which new photos had to be taken. After a good meeting and concept creation, it was clear that we are going to take great photos that will take the gym to the next level.

Preparations, preparations, preparations

If you want to get the most out of a photoshoot, you have to dive into your subject completely. What do you want a company to say and how are you going to photograph everything. What are the colors used in the corporate identity of a company and how can you complement them. Does it have an airy character or does a company have grunt and is it dynamic? And how are you going to capture this which images? With a staff member from the gym, we spent hours putting together exercises and worked out how to photograph them in the perfect way. After all, you want every photo in the series to have the same atmosphere, power and feel. Good input is essential to achieve top results with your client.

From concept to end result

After everything has been well prepared and worked out, it is time for the elaboration. The right employees from the gym were involved and the door was closed for a day. New corporate clothing was delivered on time and the styling and make-up artist knew exactly what was required. The sets are built and the shoot can begin. Capturing strength, passion and dynamics. Corporate photography with power that makes customers want to identify with you.

Cliënt: Daniel’s gym

High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment

Behind the scenes

Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment Backstage High end luxury photoshoot in gym at daniels amsterdam by mark koolen boutique photography corporate sportphotography with models athletes and fitness equipment


Miss Shareena Dwarka, when true beauty and gold come together

When photographing an advertising campaign, it is always important that the message is clear, and how looking at the campaign images should make you feel. That’s why effective communication is so important when planning a photo shoot. This is the part where everyone should get on the same page. This way an image can be created that matches what the client wants to project. See this creation with Shareena Dwarka, miss India Holland.

Indian beauty Shareena and gold, a magical combination

In this image we have pushed everything towards the warmer, richer side using gold shades to create an exclusive image. A powerful pose of a beautiful strong model that can take on the world with stunning jewelry that empowers her even more. For this shoot we worked together with former Miss India Holland Shareena Dwarka. A model that combines pure beauty, accessibility and power. A model that elevates a campaign and creates desire.

Location is key

The location where the photoshoot is done is a major key in the overall feel of an image. This is the place where every aspect of the subject needs to fit in, and this is the place that needs to extrapolate the vibe that you want. In this case we went to a beautiful hotel in Utrecht the Netherlands called the Badhu. This location has e lot of stunning rooms all in different styles, and as you can see, one in the style that fits this photoshoot very well.

See more of Shareena? Visit her Instagram
Or let’s see what we can do, send me a mail..

Mark Koolen exclusive boutique photography photographer for the high end market supermodel shareena dwarka in gold


The vinologist you can not ignore

A vinologist, but not just a ordinary one. How do you show someone that you are the best in your profession, that you are the viticulturist where they should be? To solve this problem, I have developed a concept that no one can ignore. A professional who breathes and lives in his field, a professional with knowledge and passion.

In my mind I had an image of a man who is immersed in his specialization. In his own wine cellar reading about wine and with his feet in a tub of wine. A vinologist to the bone who lives for nothing but to turn his passion into craftsmanship. For this photo shoot we have arranged everything to work it out to the last detail. Meet Heiko Oberman, vinologist from Amsterdam.

Fotoshoot horeca voor vinoloog en sommelier Heiko Oberman van Passion4wines in de Veranda Amsterdam door bedrijfsfotograaf Mark Koolen bedrijfsfotografie


Fashionshoot Fantasy Design

Beauty sometimes asks for simplicity. So sometimes all you need is the right light to let the model shine brighter than ever. The focus needs to be on her. Basic styling and no distractions to grab the attention of the viewer. Her strong face has been accentuated with some focus lines on the eyes and jawline and keeping the rest clean.


Fashionshoot Denim and Supply by Ralph Lauren

Unfinished, unpolished, undone. A raw edge can make things perfect. Creating these images asked for an unnatural approach; making things not too perfect. Giving it almost a behind-the-scenes kind of feeling with visible lamps and panels to match with the washed and distressed styling. This gives the complete shoot a mixture of thought through images that are a bit uneven and undone.

 


Give that blue some style

Photographing for brands and designers is all about storytelling. One of the most important things is to find that fingerprint in the concept and design and translate that into imagery. Get to know the brand and the designer and learn about their inspiration.

My job is to translate that with the help of the make-up artist, model and venue into a visual world. Small details such as the background colours and make-up can jeopardize a final image. Every little detail needs to be spot on and contribute in telling that same story. This can be enhanced through the use of the right lights and editing, but the basis is the team.


Fashionshoot with SvR Styling and the Elinchrom Litemotiv

If there is one very important thing in fashion photography, it is that you need to explore yourself and test new team members. Your images are as good as the weakest team member, so it’s really important that you can rely on the professionals that you’re working with. In this case it was the first time that I collaborated with SvR Styling. And not only with SvR Styling; this was also the first shoot that I did with the Elinchrom Litemotiv, in my opinion the best light former for fashion photography. The direction and shape of the light gives a perfect mix of hardness, character and fall-off. In this case I used the light as an very hard light as you can see by the shadows.

Whenever I shoot a campaign or lookbooks for fashion designers; I always strive to capture the perfect mood in the images. Every designer or collection has its own style and emphasize the concept with the right kind of light and edit is essential. We didn’t shoot images for our portfolio. We shot to make the clothes stand out. That’s the team’s job!